The Real Challenge for UNICEF and EU.


To commemorate the 30th anniversary of the Convention on the Rights of the Child, we turned to TikTok and its half billion young users and challenged them to step into the shoes of their less fortunate peers. The results were staggering.


40+ countries


380 million


50K+ unique pieces

"The first Children's Rights campaign, in its 30-year-history, that was made in a language children across the globe actually speak and understand." 


— Quote from the European Parliament on Nov. 20th, 2019.

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