StuBru — Missed you stranger
We know that the pandemic lockdowns have made us miss the people we already know, but have we considered that we have missed the people we don’t know?
Belgium youth radio station StuBru launch ‘Missed You Stranger’ – a campaign celebrating the re-opening of the much loved and sorely missed Belgium festival scene – which recognises the hardship the ban of social interaction has caused to the StuBru listeners.
“Movie 01 — Kiss”
“Movie 02 — Toilet”
“Next project”
Unicef — Finish your homework
During the COVID pandemic, schools across the globe were closed down immediately, exposing more than 897 million children to lifethreatening issues like domestic violence, child labour and crime. The EU and UNICEF launched a joint appeal to policy makers everywhere urging them to keep schools for young children open as long as possible.
To convey the possible consequences of their decision in an emotional way, we created a frighteningly realistic film based on real-life testimonials from children in different parts of the world.
To denounce the fact that governments often turn to quick fixes, even for complex issues like this one, we told the story of these children in the form of a ‘5 step video tutorial’ common to frivolous news sites and blogs. The film was spread across all continents with the help of a global PR plan. Within a week, the video reached more than 15 million views.