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Mamba mentality

Whoomp! There it is.

A seemingly random page about Kobe Bryant. Except… it’s not so random at all. The average height of our team is well below 6 feet and we have no intentions of starting an amateur basketball league any time soon, but we do all subscribe to ‘the Mamba mentality’.

The way ‘Black Mamba’ Kobe Bryant looked at the game is the way we like to look at our work. It’s a mindset that transcends beyond the court.

Passion: Mind & body, spirit & soul.

Everyone here has an unwavering passion for creativity. Rookie or all-star, art director or account manager: it’s why we get up in the morning.

We all have a zest for the game. And the great thing about passion is that it’s contagious: we tackle every briefing, meeting, presentation with full gusto. We eat, sleep and breathe ideas, we give them our all — our mind & body, spirit & soul. It’s the only way to score slam dunks.

Devotion: Anyone can shoot … but we want to score.

Passion alone is not enough. It takes devotion to shoot the lights out in the noisy stadium of our mind. Not necessarily in a “working late nights and weekends kind of way” but in a “keep pushing ideas to the edge kind of way”. 

Anyone can shoot … but we want to score. Not once, not twice, but preferably 81 times or up.

Putting the rock in the hole, over and over again: it’s what makes us tick. In order to do that, we need to keep training our brain, keep burning in that muscle memory. Monday: get better. Tuesday: get better. Wednesday: get better…

“If you play your heart out for what your jersey says on the front, people will remember what it says on the back.”

Some sportsguy we can’t seem to find

Teamwork: No man is an island, indeed.

For a long time, Kobe was a notorious ball hog, but when coach Phil Jackson was able to make him understand the importance of teamwork as an essential part of success, the Lakers went on to win 3 straight NBA championships.

At Mutant™, we insist on working collaboratively. We’re a diverse bunch that combines insight, planning, strategy and creative disciplines. By alley-ooping ideas between each other on any day of the week that ends in “y”, the ring takes care of itself.


Unfortunately, Mamba is no more, but his legacy lives on. Even through the ideas of a small Belgian independent creative studio with an average height that’s well below 6 feet.

Whoomp. There it was.