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for Knack

Dare to doubt

Knack celebrates uncertainty.

Because doubt deserves a better name. It’s the basis for learning and growing. Being open to new information and ideas and, if necessary, adapt your views and thinking. That’s why we made it Knack’s new baseline: Dare to doubt.

We used famous political figures who switched opinions throughout the years. Obama on gay marriage, Schwarzenegger on nutrition and Dutch Prime Minister Mark Rutte on Black Pete, the racist Dutch tradition. If they can change their opinions, why wouldn’t you?

“The older we get, the more we realize how little we know.”

Bert Bultinck