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for Sporza

Know the game. Feel the game.

Sports is pure emotion. It’s not only about medals, winners, losers, points and statistics. It’s the emotions related to the athletes that draw us in, make us care, make us feel. Whereas other brands just report, it’s Sporza’s mission to not only bring knowledge, expertise and analysis around sports, but also create an emotional experience.

We brought this mission to life with our campaign called ‘Know the game. Feel the game.’ We searched for interesting stories behind different athletes. Their names don’t always sound familiar, but the stories behind them make their losses and victories matter to us.