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for Unicef and the EU

The Real Challenge

The European Union and Unicef joined forces for the Convention on the Rights of the Child to launch an international awareness campaign, using the immensely popular social media platform: TikTok.

To commemorate the 30th anniversary of the Convention on the Rights of the Child, we turned to TikTok and its half billion young users and challenged them to step into the shoes of their less fortunate peers.

“The first Children’s Rights campaign, in its 30-year-history, that was made in a language children across the globe actually speak and understand.”

the European Parliament on Nov. 20th, 2019