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for Eastpak

The School of Life

Frank de Tank

To launch Eastpak’s back to school collection, we positioned the brand at the opposite end of a formal education.

Year 2020 Industries Broadcasting Deliverables Design strategy, Identity, Packaging, Art Direction, Illustration, Storytelling, Website, Social Media Content & Curation

Teens use their Eastpak backpacks for so much more than school. So when we were asked to launch their back to school collection, we chose to position it at the opposite end of a formal education.