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First in Fast

betFIRST is going all in on speed.

Today top sport is played at a very fast pace. Players of all disciplines are pushing boundaries. The new generation of online sports bettors bet in the same way the game is played, quick yet responsible. With the fastest and best performing betting app in the market, betFIRST is going all in on speed with its newest credo: First in Fast.

The brand has completely shifted towards digital and got a revamp. Next to a film that draws parallels to how popular sports are played and experienced today: very, very fast. We developed our own illustrative style infused with elements of anime and the gaming world that matches betFIRST’s speedy universe.