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for Vooruit

Rebranding Vooruit

for Vooruit

Rebranding for Vooruit

We didn’t approach this as a branding for a political party, instead we positioned Vooruit as a real brand. The result is a sleek and modern style that matches the new fresh wind that’s blowing through the socialistic landscape. Without denying the foundations of it.

A visual style that perfectly represents the new wind and sound of VOORUIT. A logo that’s not only visually strong but also visually audible.

 

The symbol of socialism

The rose was also updated. The new rose is made up of the V of the new Vooruit logo. It has become a more abstract version with a lot of power.

Vooruit Rose animation

“The name change is the next step in the renewal from a classical party to a socialist movement. It is a nod to our past, with a view on the future.”

Conner Rousseau
Vooruit-president

Social Media Posts

For our Instagram posts, we developped our own look based on the diaganol of our logo. Running over three posts, we use a Vivid Red area at the top and bottom, which gives the overview a dynamic and individual character.